Designer
Email: rtang14@pratt.edu
editorial/print
The idea of “absoluteness “ is took from absolute music of classical music. For this book, it’s trying to explore how the designer can relate and learn from “absoluteness”, and to clarify that designers can create infinite possibilities for the audience to imagine, instead of limiting the audience's thinking.
branding/identity/packaging
This is a branding/packaging design for film camera. It is a virtual New York-based film company born in 2024 that specializes in the sales of curated film for photography enthusiasts that enjoy the magic of capturing moments in its purest and most authentic form. The brand also offers professional film developing services using the best equipment and materials to guarantee top-tier quality for their clients.
We don't just take pictures with cameras. What we bring to photography are all the books we have read, the movies we have seen, the music we have heard, the people we have loved. — Ansel Easton Adams
branding/identitty
This is the branding design for a virtural music library. Inspired by Jazz, classical music etc., which collaborated by bass and piano. I visualized the flat graphics based on the shape, color, spirit or the instruments, with the Bauhaus idea into this design.
“Welcomes all people with a love and ambition for music. We expect you to experience your own musical journey here.”
editorial/print
The newspaper designed with the concept of a communication of Camus and Valerio Olgiati, play with the negative space and the use of typeface “Univers”.
branding/identity
In China, people are bound up in making sorts of food relevant to rice. Fermented rice, also known as Tapai, is a fermented food made from inoculating a carbohydrate with a starter culture. The resulting paste has a sour and sweet taste and is often eaten directly as food or used in traditional Chinese recipes.
editorial/print
The essence of “digital refugees” is not the development of digitalization, but the lack of cultural education of the older generation in that era. It is not that the digital age has abandoned the elderly, but that their youth did not give them the learning ability to adapt to future development.
creative coding/TouchDesigner